Ashmi Desai

Content Team Lead · SEO & AI search (AEO) · B2B SaaS

10+ years in B2B SaaS and IT content. At Space-O Technologies I lead the content team that runs SEO and AI-search work for SaaS clients and for Space-O's own products. I plan the strategy, guide and edit the writers, audit every page for AI answers, and own the results.

1,900+keywords in Google's top 3 across the sites below (Ahrefs, US)
1,250+keywords where Google's AI Overview cites these sites
30×organic clicks for HyperStart in 18 months
600+pages in 6 languages on an app site I run alone

Client projects

Each card has three tabs: the main result, the pages ranking in Google's top 3, and the searches where Google's AI Overview cites the site. Click any picture to see it full size.

HyperStart ↗

Contract management SaaS · 2024–2026 · Project owner & editor

Organic clicks grew 30×, from 319 to 9,690 a month

486 pages from a 433-keyword plan, then a 15-point AEO framework that took pages cited in AI answers from 48 to 236.

609 keywords in the top 3495 AI Overview citations86.4K clicks in 16 months
Search Console for hyperstart.com, 16 months: 86.4K clicks, 33.4M impressions
Search Console, 16 months: 86.4K clicks
Google AI Overview for docusign clm pricing citing HyperStart as the first source
AEO"docusign clm pricing": HyperStart is the first source

OLOID ↗

Passwordless authentication · 2025–2026 · Content lead & editor

Organic clicks grew 4.3×, average position 39 → 7.5

New blogs and refreshes built on AEO guidelines I wrote. "Two factor vs two step" now ranks #1 for a 25K-volume search.

537 keywords in the top 3416 AI Overview citations3.88K → 16.7K clicks a quarter
Search Console for oloid.com, Jul–Sep 2026 vs 2025: clicks 16.7K vs 3.88K
Search Console, Jul–Sep 2026 vs 2025
Google AI Overview for types of 2fa citing OLOID as the first source
AEO"types of 2fa": OLOID is the first source

Freshworks (Freshdesk) ↗

Customer service software · 2025–now · Content lead, AEO audits

"Help desk software" page: position 33.9 → 9.7, impressions 6×

Rewrote the listing pages and launched new ones. "AI tools for customer support" reached 51.1K impressions at position 8.8 in its first 3 months. Now running sentence-level AEO audits.

56 ticketing keywords in the top 346 AI Overview citations0 → 51.1K impressions, new page
Search Console for freshworks.com/helpdesk/software/, 3 months after vs before
Search Console, 3 months after the rewrite vs before
Search Console for freshworks.com/customer-service/support/ai/: 0 to 51.1K impressions, position 8.8
New page, first 3 months: 0 → 51.1K impressions
Google AI Overview for cloud based ticketing system citing Freshworks as the first source
AEO"cloud based ticketing system": first source (a page I audited)

HyperVerge ↗

AI identity verification · 3-month campaign · Content lead

US clicks nearly doubled in 3 months (6,300 → 12,508)

44 bottom-of-funnel blogs: alternatives, comparisons and competitor pricing pages. Domain Rating 44 → 54.

148 blog keywords in the top 372 AI Overview citations+98% US clicks
Ahrefs chart for hyperverge.co: Domain Rating and traffic climbing from late 2023
Ahrefs: Domain Rating and traffic climb from the campaign
Google AI Overview for jumio pricing citing HyperVerge
AEO"jumio pricing": HyperVerge is cited in the first sentence

Securden ↗

Privileged access security · Content plan & technical SEO

Organic traffic roughly doubled, late 2024 → mid 2025

Content plan for 3 product clusters, an 84-term glossary and fixes for 387 internal redirects. The glossary pages now get cited in AI Overviews.

249 keywords in the top 3179 AI Overview citations84 glossary pages planned
Ahrefs chart for securden.com: traffic roughly doubling from late 2024 to mid-2025
Ahrefs, organic traffic (orange)
Google AI Overview for password rotation citing Securden
AEO"password rotation": Securden is cited (a glossary page from my plan)

Appsmith ↗

Open-source low-code · 3 months, 2025 · Keyword strategy & audits

1,100 keywords across 8 product clusters, ~99 page audits

Plus a recovery plan for ~55 pages that had lost keywords. Many of the blogs below came from that content plan.

29 blog keywords in the top 314 AI Overview citations
Ahrefs chart for appsmith.com: traffic reaching its high point in 2025
Ahrefs, last 5 years
Google AI Overview for low code erp development listing Appsmith's guide as a source
AEO"low code erp development": Appsmith's guide is a source

Kissflow ↗

Low-code workflow · Sep 2026–now · AEO audits

AEO fix sheets for 30+ blogs

Every price and competitor claim checked on the vendor's own site before handover. The audited pages are new, so ranking data is still coming in.

Top of a Kissflow AEO fix sheet: biggest issues and 38 change cards
One of my fix sheets: 38 change cards, 11 must-fix
Google AI Overview for enterprise low code platform citing Kissflow and listing it among top platforms
AEO"enterprise low code platform": Kissflow is cited and listed among the top platforms
Ahrefs AI responses for kissflow.com: 6K across platforms
AEOAhrefs: kissflow.com is cited in 6K AI answers (whole site)

Clodura ↗

AI sales prospecting · Blog content & SEO

Blog content and SEO for an AI sales platform

"Lusha competitors" ranks #1 and is cited in Google's AI Overview.

Ahrefs AI responses for clodura.ai: 2.7K across platforms
AEOAhrefs: clodura.ai is cited in 2.7K AI answers (whole site)

HealthCommons ↗

Public-health fundraising · Aug 2026–now · AEO & social media

A new site: 6.1% click-through rate in its first months

Built the AEO base (answer-first pages, FAQ schema) and run the social channels.

Search Console for thehealthcommonsfund.com since launch: 60 clicks, 982 impressions
Search Console since launch

In-house projects

Space-O's own websites and products.

Upper Route Planner ↗

Route-planning SaaS · 2026 · Strategy lead & editor

Top-3 keywords grew from 235 to 860 in eight weeks

A 5,479-row page-level SEO plan, ~125 off-topic pages pruned, and refreshes. The Route4Me alternatives page moved from #8 to #1.

160 keywords in the top 3 today790 AI answers cite the site
Search Console for the Upper drop-a-pin page, 15 days after vs before
Search Console, "drop a pin" refresh: impressions 22.8K → 47.7K in 15 days
Ahrefs AI responses for upperinc.com: 790 across platforms
AEOAhrefs: cited in 790 AI answers across ChatGPT, Perplexity, Gemini and more

Space-O Technologies ↗

IT & AI services · 2021–now · Content team lead

"Backend frameworks" grew from 420 to 9,663 impressions a month

120 new pages in five months, a refresh sprint on ~162 ranking blogs, and "Cost to hire a web developer" grew 3,305 → 18,791 impressions a month.

115 blog keywords in the top 3615 AI answers cite the site
Live Space-O article: Best Backend Frameworks
Live page: the backend frameworks guide
Ahrefs AI responses for spaceotechnologies.com: 615 across platforms
AEOAhrefs: cited in 615 AI answers, 156 of them Google AI Overviews

Space-O AI ↗

AI development services · 2026 · Content team lead

New healthcare cluster: impressions 7K → 47K, position 61.6 → 23.8

97 healthcare pages (companies, cost and roadmap guides) went from 0 to 114 clicks in three months.

97 new healthcare pages6.7× impressions in 3 months
Search Console for spaceo.ai healthcare pages: impressions 47.3K vs 7.07K, position 23.8 vs 61.6
Search Console, healthcare pages, last 3 months vs the 3 before
Live spaceo.ai page: Healthcare App Development Cost
Live page from the cluster

Space-O Canada ↗

Fintech software development · Editor & reviewer

34 queries on Google's first page; new fintech pages earned 13K+ impressions in 3 months

The site now focuses on fintech. I edit and review its pages against our AEO checklist for service pages.

Live spaceo.ca home page: Fintech Software Development Company
Live page, Oct 2026

Pragma ↗

AI couples-coaching app · 2026 · Built alone

605 pages in 6 languages, built and shipped on my own

Strategy, editing, translation QA, schema, publishing and indexing. 68 of the 109 pages Google already shows sit on page 1 on average.

605 pages, 6 languages279 indexed68 pages averaging page 1
Search Console indexing for aicouplestherapy.app: 612 known pages, 279 indexed
Search Console indexing, Aug – Oct 2026
Live Pragma home page
Live page

How I get pages cited in AI answers

When AI Overviews arrived on HyperStart, impressions fell 37% but clicks fell 64%. I found 67 pages that still ranked first but had lost their AI citations, built a 15-point framework, and applied it. Pages cited in AI answers went from 48 to 236.

1. Read the AI answer firstCapture what Google AI Overviews, ChatGPT and Perplexity say today and which sites they cite.
2. Answer firstA direct answer under every heading and key takeaways at the top.
3. Verify every factEvery price, rating and claim checked on the source page, with a date.
4. Make it citableTables, data blocks and FAQs whose schema matches the visible text.
5. Gate before publishingA scored checklist: a page cannot go live while any gate is open.
6. Track by engineVisibility per platform (Google, ChatGPT, Perplexity, Gemini, Copilot), not "AI" as one channel.
Top of a Freshdesk AEO audit: score 54/100, eight publishing gates
An AEO audit I ran for Freshdesk: a score out of 100 and eight publishing gates
Top of a Kissflow fix sheet with the biggest issues and change cards
A Kissflow fix sheet: every change shown with the existing text, the new text and the reason

Personal projects

sixminutebook.com ↗ · A free book-summary site I built in Oct 2026: 57 pages with FAQ schema. 50 of the first 52 pages were indexed within a week.

AEO Reporting Tool · A tool I built that checks each keyword for a Google AI Overview and whether the brand is cited.

Kido Learn Club · A kids' learning YouTube channel, with its own video-making tool.

Experience

2023 – now

Content Team Lead, Space-O Technologies
Lead 5–7 writers, edit 40–60 pieces a month, SEO and AEO strategy

2021 – 2023

Senior Content Writer, Space-O Technologies

2018 – 2020

Senior Content Writer, SPEC INDIA

2016 – 2018

Content Writer, TatvaSoft · iQlance · TOPS Infosolutions

2013 – 2016

Digital Marketing, Cyberlobe Technologies

Education

MCA, 2014 · BSc Computer Science, 2011

Tools: Ahrefs, Search Console, GA4, Bing Webmaster, Surfer, Screaming Frog, Peec.ai, Otterly, WordPress, Webflow, n8n, Claude, ChatGPT

Let's talk

Open to Content Lead, Content Manager, SEO and AI-search roles, remote or in Ahmedabad.

ashmi293@gmail.com LinkedIn ↗

All screenshots are real captures from Google Search Console, Ahrefs (US data, 27 Oct 2026), Google Search and the live pages. "AI citations" are keywords where Ahrefs saw the site cited in Google's AI Overview on its last check. Ahrefs AI-answer totals cover the whole site. Client sites publish under their own bylines; the work was delivered through Space-O Technologies and LabsMedia with my team.